I was super fortunate to attend CES 2020 in Las Vegas. The Lamborghini Huracan Evo 2020 is the first luxury vehicle to feature Amazon Alexa in-car control integration. The already ultra luxe ride is further enhanced by being able to control climate, lighting and seat heating through voice commands. The Alexa integration also allows Lambo owners to control their other IOT devices through voice command such as garage doors and external lighting. HMI, Human Machine Interface, by Amazon will ensure continuous improvements to the Lamborghini experience. Amazon’s and Lamnorghini’s collaboration will include further improvements through AWS , Amazon web services. How do you feel about Alexa in your luxury vehicles?